The 2026 sales guide for selling your South West London home. No sale no fee from 1.2% incl. VAT, free valuation, EPC and stamp duty explained, and the full selling process.
Sales Guide · Updated 2026
Selling should be rewarding, not stressful. This guide walks you through every step — from a free, realistic valuation to the day the keys change hands — with our no-sale-no-fee service from just 1.2% (incl. VAT) on a sole agency instruction. No hidden charges, no upfront costs on our Standard and 360 services.
Book a free valuation 020 8946 7171 Book a valuation online Your property public data See the selling process ★★★★★Rated 4.7 / 5 on Google Established 2010Independent SW London agents 1.2%Standard fee incl. VAT · no sale no fee 204 Tooting High Street Tooting Broadway, London SW17 0SG — free sales valuations Mon–Sat Listed on Members of Services & feesChoose the level of service that suits you, from a DIY flat-fee package to a fully managed 360 sale. On our Standard and 360 services you pay nothing up front: commission is only charged once your sale completes.
£1,200DIY sale package: we photograph, floor-plan and market your property and forward viewings to you. Payable upfront, whether your property is sold or not — ideal if you want to economise, conduct your own viewings, control the sale from start to finish and sell at your own pace.
Most popular 1.2%Our full service on a sole agency instruction — 1.8% on multiple agency. Marketing on all major portals, accompanied viewings Mon–Sat, offer negotiation and sales progression to completion. No sale, no fee.
2.4%Premium exposure: featured and premium listings, 360° virtual walkthrough, 2D & 3D floor plans, professional brochures, Google & Facebook advertising, viewings 7 days a week, and everything taken through to completion. No sale, no fee.
| Service | Flat Fee Sales £1,200 upfront | Standard Sales 1.2% sole / 1.8% multiple | 360 Sales 2.4% sole / 3.6% multiple |
|---|---|---|---|
| No obligation free property valuation | Included | Included | Included |
| Online marketing — Rightmove, Zoopla, OnTheMarket | Included | Included | Included |
| Erect For Sale board | Included | Included | Included |
| Professional photography | Included | Included | Included |
| 2D floor plan | Included | Included | Included |
| Registering buyer enquiries | Included | Included | Included |
| Arranging viewing appointments | Included | Included | Included |
| Standard property brochure | Included | Included | Included |
| Confirming offers & negotiating | Included | Included | Included |
| Sales progression | £600 | Included | Included |
| Accompanied viewings — Mon to Sat | from £30 | Included | Included |
| Accompanied viewings — Sundays & Bank Holidays | from £60 | from £60 | Included |
| Energy Performance Certificate | £94.80 | £94.80 | Included |
| Premium listing upgrade | from £118.80 | from £118.80 | Included |
| Featured listing upgrade | from £234 | from £234 | Included |
| Premium professional property brochure | from £354 | from £354 | Included |
| 360° virtual walkthrough | from £354 | from £354 | Included |
| 3D floor plan | from £94.80 | from £94.80 | Included |
| Virtual staging (virtual furniture, unfurnished homes) | from £94.80 | from £94.80 | Included |
| Google & Facebook advertising | from £354 | from £354 | Included |
| Fees payable | Upfront — one-off, whether sold or not | On completion — no sale no fee | On completion — no sale no fee |
A clear, guided path. If all goes well, you can expect around two months from offer accepted to completion once solicitors are instructed — and we keep every stage on track.
ValuationOne of our sales associates visits at a time that suits you, researches comparable recent sales and current market trends, and gives you an accurate, honest figure — not an inflated one to win your business.
InstructionYou sign clear terms and conditions; we verify ownership against Land Registry with photo ID, and commission your EPC before the property goes to market.
MarketingProfessional photography, 2D floor plan and a brochure, listed on Rightmove, Zoopla and OnTheMarket, with a For Sale board and our registered buyer database. Premium options add 360° walkthroughs and paid ads.
OffersAccompanied viewings Mon–Sat (7 days on 360). We negotiate on your behalf, share every offer with you, and send a written memorandum of sale to both parties' solicitors once you accept.
ConveyancingYour solicitor runs searches and the buyer's lender surveys the property. We manage the chain — checking your buyer's position before you commit, so the sale stays on track.
ExchangeContracts are signed, the buyer pays a deposit (usually 10%), and a completion date is set. From this point the sale is legally binding — no more gazumping or gazundering.
CompletionThe remaining funds transfer to your solicitor, you receive your proceeds, and we hand the keys to the buyer. Congratulations — you've sold your home.
Preparing your propertyBuyers buy lifestyles as much as bricks and mortar. A little preparation can lift both the speed of the sale and the price you achieve.
Several things shape every sale in 2026: the buyer's stamp duty bill, your energy certificate, and the paperwork the law now expects. Here's what sellers need to know.
| Purchase price portion | Rate |
|---|---|
| Up to £125,000 | 0% |
| £125,001 – £250,000 | 2% |
| £250,001 – £925,000 | 5% |
| £925,001 – £1.5m | 10% |
| Above £1.5m | 12% |
First-time buyers pay 0% on purchases up to £300,000 (on homes up to £500,000). A higher stamp duty bill can affect what buyers can afford — pricing realistically matters more than ever.
| Requirement | Needed to sell? |
|---|---|
| Energy Performance Certificate (EPC) | Yes — commissioned before marketing, available to buyers within 28 days of listing, valid 10 years |
| TA6 Property Information Form | Yes — part of conveyancing; the new 6th edition became mandatory on 30 March 2026 (TA7 also for leasehold flats) |
| Electrical safety (EICR) | No legal requirement to sell — but buyers' solicitors often request one; a recent report speeds the sale |
| Gas safety record (CP12) | No legal requirement to sell — but a recent Gas Safe check on the boiler reassures buyers |
| EWS1 (flats in buildings over 18m with cladding) | Required by mortgage lenders for affected blocks — arrange early if it applies |
Looking further ahead: if the buyer intends to let the property, the minimum EPC rating for rented homes is confirmed to rise from band E to band C by 1 October 2030 (with a £10,000 cost cap per property) — and new-style EPCs launch from October 2026. Worth flagging early when marketing to landlord buyers.
From Tooting Broadway to Putney, Wimbledon, Earlsfield and Barnes — here's what sellers say about selling with Property People.
★★★★★"Fantastic service from Property People from start to finish. Highly recommended."Ralph · Tooting, SW17 ★★★★★
"Fantastic staff, great service. Buying a property first time can be so stressful. Property People made it a breeze."C Wood · Clapham, SW11 ★★★★★
"Decent and honest estate agents with reasonable fees are almost impossible to find in London — but Property People pull it off! Would definitely recommend!"Ed Kirwan · Southfields ★★★★★
"Selling a property can be a minefield but Property People walked us through it step by step to completion."Mr Ahmed ★★★★★
"Excellent service from everybody at Property People. From walking through the door to completion, everything was seamless and stress free."Steven · Southfields, SW18 ★★★★★
"An excellent cost-effective service."Simon Hallett · Wandsworth, SW18 Glossary
The language of selling, made simple.
Conveyancing Legal transferThe legal work of transferring ownership from seller to buyer — searches, contracts, and registration at the Land Registry. Exchange of Contracts Legally bindingThe moment the sale becomes binding. The buyer pays a deposit (usually 10%) and a completion date is agreed. After exchange, neither party can simply pull out. Completion Keys change handsWhen the remaining funds transfer to the seller's solicitor and the buyer becomes the legal owner. We hand over the keys. Memorandum of Sale Written recordThe document confirming the agreed price and conditions, sent to both parties' solicitors after an offer is accepted. Property Chain Linked transactionsWhere your sale depends on your buyer selling, and your purchase depends on your sale. We check buyers' positions to keep chains moving. Gazumping Seller accepts a higher offerHappens before exchange when a seller takes a higher bid. We advise on pre-contract agreements and exclusivity to protect the buyer. Gazundering Buyer lowers the offerA buyer reduces their bid just before exchange. Accurate pricing and speed reduce the risk. Agreement in Principle Mortgage readinessA lender's statement of how much a buyer can borrow — a strong sign a buyer is serious and well-positioned. Survey Property inspectionA Homebuyer Report or full Building Survey the buyer commissions to check the property's condition before exchange. Stamp Duty Land Tax Buyer's taxPaid by the buyer on completion — 0% up to £125,000, then 2%, 5%, 10% and 12% on higher portions (2026 rates). EPC Energy certificateAn Energy Performance Certificate rating A–G, valid 10 years, which must be commissioned before a property is marketed. Freehold & Leasehold Ownership typeFreehold means you own the building and land. Leasehold (common for flats) means a lease with ground rent and service charges — buyers' solicitors will review these. Fixtures & Fittings What's includedThe items that stay with the property (e.g. fitted kitchen, built-in wardrobes) versus what you take — agreed before exchange. Searches Local authority checksEnquiries on boundaries, planning, rights of access and other local matters, carried out by the buyer's solicitor. Seller FAQThe questions we're asked most often at the Tooting High Street office.
How much does it cost to sell with Property People? All prices include VAT at 20%. Flat Fee Sales: £1,200 upfront. Standard Sales: 1.2% on a sole agency instruction (1.8% multiple), paid on completion. 360 Sales: 2.4% sole (3.6% multiple), paid on completion, with premium marketing included. What does "no sale, no fee" mean? On our Standard and 360 Sales services you pay no upfront fee and no commission unless your property completes. We only earn when you do. How long does it take to sell? It varies with the market and the chain, but if all goes well expect around two months from the moment an offer is accepted and solicitors are instructed, to completion. Do I need an EPC to sell? Yes — an EPC must be commissioned before your property is marketed, be available to buyers within 28 days of listing, and is valid for 10 years. It's included free in our 360 Sales Service. Who pays stamp duty? The buyer. Current England rates (2026): 0% up to £125,000, 2% to £250,000, 5% to £925,000, 10% to £1.5m, 12% above. First-time buyers pay 0% up to £300,000 on homes up to £500,000. Sole agent or multiple agents? Sole agency is cheaper — 1.2% (incl. VAT) versus 1.8% on our Standard service — and a single trusted agent avoids price confusion and rushed, low-quality offers. What is gazumping and how do you avoid it? Gazumping is a seller accepting a higher offer after agreeing a sale. Because a sale is only binding at exchange, we advise moving quickly, staying in contact, and using a pre-contract agreement or exclusivity arrangement to protect the buyer. What happens at exchange and completion? At exchange the sale becomes legally binding and the buyer pays a deposit, usually 10%, with a completion date set. At completion the remaining funds transfer and the buyer becomes the legal owner — we hand over the keys. Do I need a solicitor? Yes — a conveyancer handles searches, the contract and the transfer of title. We can recommend reputable local solicitors and get things moving as soon as you accept an offer. Do I need an EICR or gas safety certificate to sell? No — neither an Electrical Installation Condition Report (EICR) nor a Gas Safety Record (CP12) is a legal requirement to sell a residential property in England. Buyers' solicitors often request an EICR, and a recent CP12 for the boiler reassures buyers. An EPC, however, is required before your property is marketed. Start todayBook a free valuation and we'll talk you through the realistic price, our fees and a marketing plan for your property. No push, no jargon, no upfront costs on our Standard and 360 services.
Call 020 8946 7171 now Free valuation Email info@property-people.co.uk